On the seventeenth episode of Radically Honest, your host Dasom Lee gets candid with former Google Product Manager, Consumer Technology Forbes 30 under 30 recipient, and CEO and Co-founder of technology startup, Kapwing. In inventing an accessible and future-forward editor for videos, GIFs, and images, she is that girl making a dent in Silicon Valley. Grasp onto a pen—you’ll want to jot down some notes.
One Stanford Mathematical and Computational Sciences degree and Apple software engineering internship later, Julia moved up the Silicon Valley totem pole to Google Associate Product Manager. Her guidance? Trust your intuition when formulating exemplary software. Consider this: how will we interact with the apps and websites of the future?
Spotting a pain point in digital content creation, Kapwing was born. A comedic blog post had SEO working in their favor. Documenting your company journey through a blog can be powerful. Authenticity attracts. And lead with clarity. Your startup’s heartbeat is the internal storyline you draw out. And listen up, “techies.” Don’t forget to craft a meaningful—and simplified—user experience.
“You have to care about both building an excellent product with great technology and building a brand and getting distribution.“ – Julia Enthoven.
In 2020, Kapwing’s vitality has expanded in a quarantined world of emerging creators. In hiring or pitching to venture capitalists, rejection is inevitable. She’s the first to express their struggles in the beginning. It’s not sunshine and rainbows, but persist anyway. It’s okay to be at the bottom of a learning curve. Don’t allow a fixed mindset to magnify anxiety around your premature skill level. So, how can you forge resilience? Listen to the episode to find out.
Join the movement.
Support: kapwing.com, @kapwing on Instagram, Twitter, and Tik Tok, and @juliaenthoven on Twitter and LinkedIn